Sunset over a mountain landscape with trees, rocks, and a partially snow-covered ground.

Services

Hartz Peak Walk, Hartz Mountains National Park, Credit Stu Gibson

You know your business. I know what's around it.

You're brilliant at what you do. The experience, the product, the guests: that's your world, and it shows.

But growing a tourism business asks for a different set of skills. Distribution, pricing, trade relationships, knowing which markets are worth your time and which aren't. It's a lot to hold on top of actually running the place, and it's rarely where operators want to spend their evenings.

That's the gap I fill. I've spent 25+ years in the parts of this industry most operators never need to touch, so you get clear thinking, the right connections and a plan that fits your business, without having to become an expert in all of it yourself.

No guesswork. No jargon. Just someone in your corner who knows how this industry really works, and genuinely wants to see you do well.

How I can help

Every tourism business is different. Different markets, different pressures, different ambitions.

The support is structured around how you like to work:

  • a defined project

  • an ongoing partnership or

  • your team in a room together.

Working Together

  •  A conversation about your business, your goals and what's getting in the way. No charge, no obligation.

  • A clear proposal: what we'll do, what it costs, and what you'll walk away with.

  • Practical, collaborative, and always in plain English.

  • With a plan you understand and connections that keep opening doors.

Let's have that first chat

The Three Offers

  • A group of ten people posing outdoors in front of a vineyard with green grapevines on rolling hills, some trees, and a shed in the background.

    Projects: a defined piece of work

    Best for operators who need a specific challenge solved: strategy, an audit, a new product, or getting to market. A scoped piece of work with a clear outcome, delivered start to finish.

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  • A smiling man and woman standing on either side of a large mascot wearing an Australia-themed shirt, inside a brightly lit convention center with orange banners and other attendees in the background.

    Representation: an ongoing partnership

    Best for operators who want growth handled. Sales, distribution and business development managed for you, month in, month out. Annual retainer, measurable outcomes, someone in your corner.

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  • A woman with short dark hair, glasses, and a patterned dress is standing at a podium, speaking into a microphone during a conference. Behind her, a projector screen displays a slide with the words 'Strategy to Life' and 'Customer Engagement' at an event related to Tasmanian Whisky Week, with an audience seated at tables in front.

    Workshops & presentations: your team, switched on

    Best for conferences, boards and teams who want insight and energy. Keynotes, training and workshops, from one hour to a full day

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“Cat is a proven expert in this space, with sound understanding of the tourism and trade sector, both internationally and domestically. We wanted to plan for and deliver commercial strategies – growing this under-utilised side of our business.”

— Port Arthur Historic Site Management Authority.

Two people, a woman with curly hair and a man with a beanie, walking inside an old brick building with large windows and a view of greenery outside.

Not sure which fits your business?

That’s exactly what our first conversation is for.

Let’s chat, the coffee is on me

Let's Talk