Hi, I'm Cat.
I started Think Tourism for a simple reason: tourism operators are some of the busiest people I know, and the right support at the right moment changes everything.
I've spent 25+ years in this industry, honing my knowledge, connections and practical know-how across the commercial tourism and government sectors.
Inbound and outbound, luxury through to budget-conscious, destination marketing, events delivered worldwide. I've seen the industry from most angles.
What I've taken from all of it is a simple belief: the best commercial outcomes come from a quality-first approach. Meet your customers' real needs, keep things tight and simple, and the returns follow.
What I've discovered after working in the attractions space, coach touring, Inbound tour operators, luxury DMCs, government marketing agencies and travelling extensively across Australia, New Zealand and many lead destinations that 'feed' into Australia is this - getting guidance and support can be difficult to find.
Research, marketing, technical support: there's no shortage of it. What's rarer is someone who knows how tourism distribution genuinely works, and has the relationships to prove it.
That's the part I fill, developing product that meets sector demand, mapping strategic pathways for local, domestic or international markets, working out whether you're genuinely market-ready, and knowing how distribution actually works.
Along with an understanding and direct connections into both the commercial world of tourism and how to navigate working with government and industry associations.
That breadth means I can look at your business from every angle: what's working, what's possible, and the road map to get there.
That's where I spend my days. And I love it.